Fingermark in conjunction with Glad-eye have installed an Augmented reality kiosk that will be rolled out into Dutyfree stores Promoting 42below Vodka.
The Kiosk which is a modified 'Fatboy' has a camera added which activates a 3D animation on the screen when a bottle with a 'Quick Release' code is held up to it.
The image from the screen is a view of yourself holding a bottle of 42below which unfolds an animation relating to the history behind the particular flavoured Vodka you are holding.
Augmented Reality has been used in on line applications for a few years now but to put this technology into a Retail environment is taking it into new territory.
42below are looking to re-connect their brand to their customers using their traditional outside-the-square marketing methods and Fingermarks flexibility and experience have helped create a world first solution which will soon be seen in Airports and Off-licence premises all over the world.
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